Wannakey transforms non-commercial “content” into commercial
“content” on the Internet
The software company Wannakey has recently launched its new concept internationally.Wannakey has developed a patent-pending concept that will revolutionize software distribution on the Internet. It is free to use and available for everybody. For consumers,it means easy access to a lot of exciting software that was hard to find before.
The situation on the Internet today is that a lot of products, e.g. software, are offered for free even though the quality is excellent. The developer often does not have sufficient means to promote his software. A simple way to attract users is to let them upload the software for free. Not very profitable for the developer! For the website owner it is, of course, not possible to survive offering products for free so the solution is to make money from advertising. Usually, it is only the website owner who earns money and not the supplier – in this case the
developer. Wannakey finds that the current situation is unreasonable for all market players, including consumers who are forced to fight their way through a jungle of spam and pop-ups. At the moment, they quite often cannot choose to pay for a product and then in return avoid spam and annoying ads. The Wannakey™ concept challenges the current situation by claiming that everybody should get their fair share and benefit according to their efforts. The concept removes the most obvious barriers which exist today as the developer can make money developing software, the distributor can make money distributing software for the developer and consumers can now choose to pay for their software! Wannakey has created a completely new “marketspace” – an online market place for the distribution of digital products – and it is free for everybody to participate.
The company and the concept
Wannakey – owned by DANFORT – was founded in 2005. The company’s ambition is to facilitate software distribution worldwide with a simple concept and “free-to-use” technology. Developers are offered a licence key allowing them to protect their software from pirating and illegal copying. A lot of companies offer licence management services, but what is unique about the Wannakey™ concept is that Wannakey also offers a distribution network to developers, thereby helping them promote their software. It is a unique possibility for developers to make money on software – even small-size programs can be uploaded for sale. The distributor is already involved in commercial activities and can add a new product range to the existing one. Wannakey has taken care of all the practicalities, so once the developers and the distributors have registered, business takes care of itself!
Wannakey can be used free of charge by developers and distributors. Wannakey wants to facilitate the selling of good products. Wannakey charges a small fee on every sale to cover research and development costs. But it is only when sales are generated that this small fee is charged. The concept is based on the ideology that everybody contributes – do what you do best. Wannakey provides the technology.
Being a new player on the market, Wannakey recently launched an unusual and courageous campaign aimed at developers. The campaign offers developers an income in the first year of at least USD 150 on their software. The preconditions are quite simple and easy to meet. The program must be in English and it must be sellable. In no time, Wannakey has attracted a lot of developers.
Wannakey has “attacked” a market so far untouched. Judging from the volume of freeware, the market is quite considerable. Initially, we will mainly see small and cheap software, but once developers and distributors experience how simple, fair and easy Wannakey is to use, rapid growth will ensue, foresees Peter Børsen Juhl, head of Wannakey. At the moment we only handle software, but very soon we will expand the concept to include music, film and documents – actually all kinds of digital products.
Today, online sales are seeing continuous and rapid growth. It is impossible, at present, to predict our share of this market. However, even a small share of such an enormous market would be satisfactory for us, Peter Børsen Juhl concludes.
Phone.: +45 76 20 84 05
Wannakey A/S Wannakey A/S
Prangervej 111 200 Page Mill Rd, Suite 100
7000 Fredericia Palo Alto, CA 94306
Denmark United States