Sebastopol, CA—Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they're talking about, or where they're located? This concise and practical book, Mining the Social Web (O'Reilly Media, $39.99 USD), shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques, and visualization to help you find what you've been looking for in the social haystack, as well as useful information you didn't know existed.
"Data is the new black," says author Matthew Russell (@SocialWebMining). "Social networking sites aren't just fads anymore. It's clear that they're here to stay, and the mining and analysis space on these treasure troves of data is extremely nascent. I really believe that the next one to three years will offer especially novel and rewarding opportunities for anyone who is willing to think carefully about the space and put in the sweat equity to work on the right problems."
With his latest book, Russell says that, "Readers will be empowered to think critically about the social data space and put their analysis and data mining ideas into practice by adapting examples from the book to solve problems of value."
Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools.
· Get a straightforward synopsis of the social web landscape
· Use adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, and LinkedIn
· Learn how to employ easy-to-use Python tools to slice and dice the data you collect
· Explore social connections in microformats with the XHTML Friends Network
· Apply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection
"Data from the social Web is different: networks and text, not tables and numbers, are the rule, and familiar query languages are replaced with rapidly evolving web service APIs. Let Matthew Russell serve as your guide to working with social data sets old (email, blogs) and new (Twitter, LinkedIn, Facebook). Mining the Social Web is a natural successor to Programming Collective Intelligence: a practical, hands-on approach to hacking on data from the social Web with Python."
For more information please email email@example.com. Please include your delivery address and contact information.
About the Author
Matthew Russell, Vice President of Engineering at Digital Reasoning Systems and Principal at Zaffra, is a computer scientist who is passionate about data mining, open source, and web application technologies. He's also the author of Dojo: The Definitive Guide (O'Reilly).
View Matthew A. Russell's full profile page.
For more information about the book, including table of contents, author bios, and cover graphic, see: http://oreilly.com/catalog/0636920010203
Mining the Social Web
Publisher: O'Reilly Media
By Matthew A. Russell
Print ISBN: 9781449388348 Ebook ISBN: 9781449388355
Pages: 360 (est.)
Print Price: $39.99 Ebook Price: $31.99
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
# # #
O'Reilly is a registered trademark of O'Reilly Media, Inc. All other trademarks are the property of their respective owners.